The Beauty Creator Club is an initiative designed by L’Oréal Luxe Middle East to empower and amplify the voices of talented regional content creators.
The program is designed to identify and elevate the most talented beauty content creators across the GCC, offering them a unique platform to amplify their content creator skills and creativity through a year-long partnership.
Launched in 2024, the Beauty Creator Club is a project that transcends traditional influencer marketing.
By placing a premium on creativity over follower count, the program seeks to foster a diverse and creative community of beauty enthusiasts.
Selected creators embark on a journey that offers unparalleled access to exclusive events, amplified content through paid media, expert training sessions, and access to regular product novelties to stay ahead of the latest beauty trends.
The Beauty Creator Club claims to be more than just a program, but rather a long-term commitment to nurturing local talent and fostering a community that thrives on creativity and innovation.
Youssef Benkirane, General Manager of L’Oréal Luxe Middle East, said, “Our mission is to empower the next generation of content creators, as we recognise that their voices are pivotal in shaping the future of the beauty industry.”
By supporting content creators in their journey, L’Oréal Luxe aims to build authentic connections with consumers, enhance brand trust, and tap into emerging beauty trends.
“The Beauty Creator Club is a strategic platform that amplifies diverse regional talent, nurtures creativity, and bridges the gap between brands and consumers in a meaningful way,” said Benkirane.
Since its inception a year ago, participants have attended 10 exclusive events and training sessions, including a knowledge-sharing workshop with TikTok, focusing on content creation amplification, standing out and going beyond institutional beauty.
“This initiative underscores our commitment to redefining influencer marketing through the prism of community-building,” Benkirane concluded.
