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Shantelle Nagarajan
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L’Oréal Luxe ME empowers influencers with creator initiative

Shantelle Nagarajan
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The Beauty Creator Club by L’Oréal Luxe ME aims to support influencers in the segment with special offerings.

The Beauty Creator Club by L’Oréal Luxe Middle East

The Beauty Creator Club is an initiative designed by L’Oréal Luxe Middle East to empower and amplify the voices of talented regional content creators.

The program is designed to identify and elevate the most talented beauty content creators across the GCC, offering them a unique platform to amplify their content creator skills and creativity through a year-long partnership.

Launched in 2024, the Beauty Creator Club is a project that transcends traditional influencer marketing.

By placing a premium on creativity over follower count, the program seeks


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Tags:beautyBeauty Creator ClubGCCInfluencer marketinginfluencersInitiativeL’Oréal Luxe Middle East
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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