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Shantelle Nagarajan
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Deliveroo dons friendly ‘neighbourhood’ mantle in new campaign

Shantelle Nagarajan
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The latest campaign from the delivery app aims to position the brand as a constant provider, bringing the community to your doorstep.

Deliveroo’s friendly “neighbourhood” campaign arrives to the UAE.

Deliveroo has announced the launch of its new global brand platform, ‘Now Just Got Even Better,’ with the release of its campaign in the UAE designed to highlight the company’s expanded offerings beyond food delivery.

This new platform aims to mark a significant evolution for Deliveroo, aligning with its new mission to transform how people shop and eat by bringing the neighbourhood to their door by connecting consumers, restaurants, shops, and riders.

The new brand platform is built on insights from key markets including the UAE, UK, and France.


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Tags:DeliverooGeorge SchempersNow Just Got Even BetterTarik ArisThe Fifth Kind ProductionsWael Aris
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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