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Hisense, Real Madrid to enhance football fan experiences in MEA

The global home appliance and consumer electronics company has become a regional partner to Real Madrid in Spain, Africa and the Middle East.

In an exclusive event in Dubai last night, Hisense MEA announced its partnership with Real Madrid FC. The partnership sees Hisense join Real Madrid as a regional partner in Spain, Africa and the Middle East for the next three years.

The event was attended by Hisense MEA’s President, Jason Ou; Vice President, Ismail Al Hurani; Regional Marketing Director, Fazalur Rahman; and FIFA Legend Ambassador and former Real Madrid player Michel Salgado.

The partnership will encompass Real Madrid’s men’s and women’s first division teams in all championships, including the UEFA Champions League and the Supercopa de España which will be held in Saudi. With the new partnership, Hisense aims to bri


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.