A new campaign by Experience Abu Dhabi aims to showcase the beauty of Al Ain, inviting viewers on a journey to discover the rich history, exciting attractions, and enticing hidden gems of the ‘Living Oasis’ city.
The four-part documentary-style campaign aims to take viewers to the heart of Al Ain, showcasing the city and surrounding region’s rich tapestry of culture, adventure, and tradition.
From exploring ancient forts and lush oases to trying thrilling outdoor activities and discovering vibrant local life, the documentary follows two Emirati friends as they discover how Al Ain seamlessly offers an unparalleled tapestry of experiences that will leave you craving more.
The campaign stars Emirati corporate banker turned photographer Obaid AlBudoor, and Salem Al Attas, an engineer by day and Emirati slam poet by night. While they converse in a mix of Arabic and English about their experience in Al Ain, the series follows the duo along the different experiences Al Ain has to offer.
The duo travel across Al Ain, trying traditional skills such as archery and horseback riding, and dive into modern-day, white-knuckle pursuits that take them out of their comfort zone.
Just over an hour away from both Abu Dhabi and Dubai, the UNESCO World Heritage site of Al Ain has been inhabited for over 5,000 years. It is dotted with archaeological sites, restored forts, and early human settlements that have given rise to crafts and traditions that continue to exist till today.
During their time in Al Ain, AlBudoor and Al Attas find that this living oasis is a world away from the hustle of busy city life, through comedic first-try’s and high-adrenaline activities.
“As a photographer, traveller, and explorer, it’s very rewarding to be able to escape the hustle and bustle of daily life and recharge my creative energy in such a tranquil and lush place,” said AlBudoor.
“There’s a unique energy to Al Ain that really made an impact on me,” he said.
“I thoroughly enjoyed discovering Al Ain, and I hope that those who follow our adventures—whether white-water rafting, trying local crafts, delving into Al Ain’s vibrant coffee and café culture, or immersing themselves in all it has to offer—are inspired to visit and create their own unforgettable memories in this amazing destination” added Al Attas.
The documentary-series ‘Al Ain: A Living Oasis’ debuted on 19th August 2024, and can be followed on Visit Abu Dhabi’s Youtube page or the Visit Al Ain website.
