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Shantelle Nagarajan
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RAK launches ‘Pause for Paws’ to prompt pet adoption

Shantelle Nagarajan
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RAKTDA's newest campaign aims to encourage pet adoption in the emirate through a series of social media activations with business leaders.

‘Pause for Paws’

Ras Al Khaimah Tourism Development Authority (RAKTDA) has developed its new ‘Pause for Paws’ campaign in collaboration with the RAK Animal Welfare Center (RAKAWC) and local organisations to help find loving homes for rescued cats and dogs across the emirate.

With the aim of making a meaningful impact on the lives of these animals and to encourage the wider community to rally behind the cause, RAKTDA and RAKAWC have garnered support from leaders of key organisations, including RAK Ports, Stevin Rock, Ras Al Khaimah Government Media Office, RAK Hospitality Holding and hotels in Ras Khaimah, to showcase the


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Tags:Pause for PawsRAKRAK Tourism Development AuthorityRAKAWCRaki Phillips
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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