Advertising Editors' Picks Featured Marketing News Predictions

posted on Aug. 14, 2024 at 11:40 amAug 15, 2024

Brand safety, ad fraud top programmatic concerns in 2024

posted on Aug. 14, 2024 at 11:40 amAug 15, 2024

Programmatic priorities, signal loss, cookie deprecation, supply chain transparency, and spending intentions are highlighted in the latest WARC report.

Five trends and key areas of concern within programmatic advertising – digital advertising that is bought, sold and placed using automated technologies and algorithms – have been dissected in The Future of Programmatic 2024 report by WARC, which offers practical guidance for advertisers evolving their programmatic and ad tech capabilities.

The report highlights programmatic priorities and concerns, signal loss and cookie deprecation, supply chain transparency, sustainability, and spending intentions.

Research findings are based on an exclusive survey of 100 programmatic experts, conducted in July 2024 by WARC in partnership with B2B market research company, NewtonX, and complement

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Tags:Ad fraud addressability Advertising brand safety cookie depreciation Cookies emissions Hannah Rook Mark Andrews Paul Stringer programmatic programmatic advertising signal loss spending intentions supply chain transparency sustainability third-party cookies WARC WARC report Wayne Blodwell

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.