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posted on Aug. 13, 2024 at 1:35 pmAug 13, 2024

BPG reveals cohort, “gives back” with NXT 2024 training initiative

posted on Aug. 13, 2024 at 1:35 pmAug 13, 2024

The 2024 BPG NXT programme aims to bridge the skills gap within the region's MarCom industry by offering comprehensive, hands-on training.

BPG Group has revealed the candidates selected for the 2024 BPG NXT graduate training programme, which aims to bridge the skills gap within the regional MarCom industry.

The programme provides structured and comprehensive training to support the industry with trained professionals while addressing the challenges caused by the significant horizontal movement of talent within the region.

Each year, BPG receives between 500 and 1,000 applications which are then meticulously screened, with short-listed candidates undergoing a series of tests and multiple rounds of interviews. Only a handful are chosen to become BPG NXTers.

“We believe in selecting only the best and brightest,” said Avi

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the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.