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Campaign Middle East
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Shantelle Nagarajan
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“Social media isn’t just a platform for Gen Z; it’s their ecosystem.”

Shantelle Nagarajan
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Not an Agency's Aiyana Mansoori and Jyotsna Sunil talk to Campaign Middle East about navigating Gen Z's social media consumerism.

Image by DisobeyArt, sourced from Adobe Stock

Understanding Gen Z’s social media habits has been an ongoing task for brands and marketers.

From brand engagement in the comments section, to random virality of user-generated-content, the ways in which Gen Z resonates with content on social media platforms vary. Sometimes overarching consumer trends fall short of providing results.

To really understand how to best engage with the demographic online, one must think like Gen Z.

“Gen Z isn’t just another consumer group—they’re an entirely different species,” said Aiyana Mansoori, Co-Founder of Not an Agenc


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Tags:Aiyana MansooridemographicGen ZInsightsJyotsna SunilmarketingNot an Agencysocial mediaStrategy
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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