Advertising Brands Featured Media News

posted on Jul. 19, 2024 at 2:32 pmJul 24, 2024

BBC News Arabic audience up 9 per cent to 35 million per week

posted on Jul. 19, 2024 at 2:32 pmJul 24, 2024

BBC News Arabic's linear broadcast channel BBC Arabic TV also saw its viewership rise by 4 million compared to the previous year.

The audience of BBC News Arabic has increased by 9 per cent year-on-year, according to the Global Audience Measure (GAM) figures published for 2023/24.
The brand remains the BBC World Service’s second largest service, now reaching 35 million people a week across the Arab-speaking world. The service’s linear broadcast channel, BBC Arabic TV also saw its viewership rise by 4 million compared to 2023.
In a year where the news cycle has been dominated by the Israel-Gaza war, BBC News Arabic has provided a vital service to audiences across the Middle East.

BBC News Arabic’s tangible impact
BBC News Arabic’s news-gathering team in Gaza provided crucial firsthand reporting from the Ga

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Tags:advertisers Audience BBC BBC Arabic TV BBC Eye BBC News Arabic BBC Trending broadcast broadcast audience broadcast media linear TV news media Tarik Kafala viewership

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.