Let’s accelerate past the ‘Case for Gen AI’ billboard.
To paint with a (very) broad brush, AI has grabbed marketers’ attention through diffusion models and LLMs. Through diffusion models, AI has compressed creative effectiveness from weeks to seconds – text to audio, video, illustrations, photorealistic imagery.
Meanwhile, LLMs have revolutionised storytelling and strategy by co-creating personalised taglines, compelling narratives, tailored textual and contextual content, as well as revealing granular information about audience campaigns, automating aspects of campaign management, breaking down siloes, and offering real-time campaign optimisation opportunities.
“Many market
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