Does aligning with one platform limit our data capabilities especially when looking at global deals, asks James Kaye
2015 has highlighted a number of issues and challenges facing digital marketers worldwide. Just looking back over the last four months, we have seen concerns about the proliferation of ad-blockers and their potential impact on media effectiveness and even the notion of a ‘free’ internet. Not to mention significant column inches dedicated to the ongoing issues of ad fraud, viewability and even the ‘death of Flash’.
However, there has been one issue which was largely kept under the radar but has the potential to drive a major shift within the industry. The rise of the
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