Despite worries that automation will eliminate the need for professional marketers, technology and human innovation work best in tandem, says Elias Saroufim
Are robots taking over soon? Are we losing our jobs to machines? These were some of the questions that were asked during our early industrial days. However, even today, we still hear these questions when talking to certain citizens of the digital world.
Delivering the right content to the right audience at the right place and time is the Holy Grail for digital advertising. Luckily, the industry has made great advancements in achieving this, driven by an avalanche of technology, information resources and pure innovation.
In many ways,
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