Separating digital from the core agency that handles a company’s brand strategy and its creative communication is a crime, writes Mounir Harfouche
Digital, what a term. It changed the world, created panic, caused debate after debate and shifted approaches. It embarrassed people, but also created icons. It empowered and influenced it led to so many boring repetitive conferences and most importantly it created a new generation of industry philosophers and many many Einsteins. Sadly, I am being one of them in this essay. Nevertheless, I will talk about what’s on my mind and that is very basic, honestly.
I asked my 11-year-old twin daughters one question. It was about what they think should
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
