Alina Zuberi, senior account executive at Atteline
The average person scrolls the length of approximately 125 kilometers per year on their smartphone. That means you would need approximately 150 Burj Khalifas stacked on top of each other to represent the amount of scrolling you’ve done in the past year.
For us as communication professionals, industry leaders, and brand strategists, this means we must adapt to the growing smartphone dominance. I use the phrase ‘Think vertical’ which serves as a visual aid and mnemonic to emphasise the importance of smartphone-centric strategies in marketing, communications, and PR.
It’s coi
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
