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Samsung makes Gen-Z marketing “Flippin Possible”

The campaign was produced from collaborations with regional musicians, content creators and artists.

Artists involved in the regional Samsung campaign at the launch event.

Samsung Electronics has launched a regional campaign for its Galaxy Z Flip5, in collaboration with Anghami Inc.

The campaign, titled ‘Flippin Possible’, was designed with the aim of targeting Generation Z by celebrating self-expression through the signature phone model.

The inspiration came from the phone being a tool for self-expression, encouraging users to embrace boldness in everything they do and freely express themselves. The campaign intends to represent the fusion of technology and personal style, enabling users to showcase their


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.