One of the most significant impacts of AI in the MENA region is the ability to process and analyse vast amounts of data.
With diverse consumer bases spread across multiple countries, understanding and segmenting these audiences is crucial.
AI tools enable marketers to sift through data to uncover insights about consumer behaviour, preferences, and trends.
This data-driven approach allows for more precise targeting and personalised marketing campaigns, ensuring that the right message reaches the right audience at the right time.
How are AI tools being used in marketing currently?
Several AI tools are currently revolutionising marketing and advertising in the MENA region.
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