Campaign’s Faces to Watch: Brand Edition 2024 – Yasmin Dimassi, Graphic Designer, Lush Fresh Handmade Cosmetics

Campaign’s Faces to Watch: Brand Edition 2024 – Yasmin Dimassi, Graphic Designer, Lush Fresh Handmade Cosmetics

Age: 26

Nominated by Miche Whitehouse, Regional Brand and Digital Manager, Lush Fresh Handmade Cosmetics:
As a localizing graphic designer, she excels in attention to detail and is dedicated to preserving the essence of the design while infusing it with the Arabic touch it needs for LUSH’s market. Working with Jaz ensures that every localized design maintains a high-quality standard that resonates with our audience. Jaz has got a keen eye for detail and a strong understanding of both Western and Arabic design aesthetics; she excels at seamlessly integrating cultural nuances to create visually appealing and culturally relevant artwork.

Career highlights

Yasmin, also known as Jaz, is the graphic designer behind all those product labels on the shelves in our region. Yes, every single one – even that tiny barcode on your beloved Lush Karma Gift! She firmly believes that each label plays a crucial role, no matter how small. Working closely with the translation team and graphic designers from the UK, it’s her job to add that Arabic touch and polish them up, making sure they’re just right for you to spot on the shelves.

Guiding principles

As a graphic designer, my personal guiding principle is to “Design with Purpose and Passion.” I firmly believe that every design should serve a specific objective while reflecting creative enthusiasm.

Side hustle

I don’t have a side hustle but I love skincare and taking care of my skin has been one of my main interests at the moment!

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