Campaign’s Faces to Watch: Brand Edition 2024 – Ruth O’Malley, Head of Digital, IFZA

Campaign’s Faces to Watch: Brand Edition 2024 – Ruth O’Malley, Head of Digital, IFZA 

Age: 29

Nominated by Adam Taylor, Director of Marketing (Line Manager for Ruth), IFZA:
Ruth has consistently demonstrated exceptional skill, knowledge and dedication in her role and I was delighted to promote her to IFZA’s Head of Digital in April 2024 as she has been instrumental in driving business growth for IFZA. Ruth has lead the strategy and execution of strategic/innovative digital strategies and campaigns that have accelerated commercial growth and brand visibility, as part of IFZA’s international expansion ambitions and continues to shine in her new role.

Career highlights

Ruth O’Malley is a dynamic marketing professional with more than 7 years of experience in the field, working on both agency side and client side with brands like Arabian Business, Driscoll’s and Media One Hotel. Throughout her career, she has spearheaded innovative strategies to drive commercial growth, brand visibility and customer loyalty in the dynamic digital landscape. Committed to learning, she is currently pursuing the Chartered Marketer status from CIM UK, and hopes to leverage the knowledge gained to drive impactful Marketing campaigns and achieve business objectives.

Guiding principles

Having worked with numerous algorithms and industries on both the agency and client sides, Ruth is certain of one thing: the customer truly is KING. She emphasizes that a marketing strategy tailored to the key target audience’s needs and preferences is always best positioned to win.

Side hustle

In addition to her professional responsibilities, Ruth is passionate about equal opportunities for women in business. She has actively participated in initiatives in her home country and is set to lead the communications squad for a new women’s empowerment initiative soon to be launched by IFZA.

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