Campaign’s Faces to Watch: Brand Edition 2024 – Carine El Natour, External Communications Manager, Gold Apple

Campaign’s Faces to Watch: Brand Edition 2024 – Carine El Natour, External Communications Manager, Gold Apple

Age: 26

Nominated by Medina Ismailova, Head of Marketing, Gold Apple:
Carine has been an invaluable asset during her time with us at Gold Apple. She has lead our external communications during our expansion into the Middle East, helping Gold Apple get its name out and creating a buzz. She is hardworking and passionate about the brand, having taken on our launch event while still managing ongoing campaigns with pure dedication. She brings great energy and drive into the workplace.

Career highlights

As a strong believer in the power of human connection, I’ve dedicated myself to the art of communications, and in my short professional career of 3 years, I have attained 3 promotions and worked across over 13 industries, moving my way up from a Junior executive role in an agency to my current role as an  External Communications Manager at Gold Apple. I have led the media relations efforts on huge accounts, all the way from tech giant Zoom to family favorite destination Global Village, and now launching beauty destination Gold Apple in the Middle East.

Guiding principles

“In this terrifying world, all we have are the connections that we make”. – Bojack Horseman

I truly believe that life’s purpose is in the bonds we create while we’ve been put on this earth. My guiding principle is to always cultivate the bonds I’ve been blessed with.

Side hustle

Being passionate about music, I’ve helped launch GXR records on a freelance basis, gotten its previous Head of Label verified, and secured top tier media coverage for iconic Arab artists Noel Kharman and Freek amongst others. I also love to bake, but haven’t made any dough from that.

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