Last month the RTA announced that it would allow advertising on the side of and inside Dubai’s school buses.
While some have raised concerns about putting ads in front of school children, the RTA has said they will be subject to “standards…in a manner consistent with the rights and protection of school children”.
School bus advertising is a well-established practice, particularly in the US, where it has been widely implemented and well-accepted by brands targeting children and parents.
Campaign Middle East asked Dato’ Manikandamurthy Velayoudam, Group Chairman and Managing Director of SkyBlue Media Group, what kind of brands would be a good fit for school bus ads in Dubai.
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