Eid Al Adha is upon us, and Saudi Arabia is buzzing with festivities ahead of the season.
This translates into one thing for businesses: a surge in consumer spending! Such a surge should of course be reflected throughout your campaign planning and Eid strategy.
Here’s six key things to keep in mind when building your strategy.
1. Saudi consumer habits and Eid
Reports indicate a significant increase in spending compared to previous Eids 46 per cent increase in spending sentiment indicates a strong desire for celebratory shopping (Report on Saudi Arabia Economy).
The study showed that consumers are preparing to celebrate with a focus on different categories: groceries, clothing, fragr
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