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Introducing DXTA Technology: Where innovation meets impact

As the digital landscape continues to shift and marketers look for more opportunities to unlock value by utilising the multiple data sources available to them, the need for greater comprehensive integration and data-driven insights is becoming increasingly important.

Accordingly, it is W Group Holding that is once again leading from the front to pioneer industry transformation. Known for consistently evolving ahead of market needs, the regional powerhouse behind leading Digital Out-of-Home Experiences and Digital Marketing Solutions, has laid out its ambitious new plans to advance the advertising media industry.

As part of its impressive new repositioning, their two dynamic subsidia


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.