A new influencer marketing platform has launched in the UAE.
The platform, Luma, aims to bridge the gap between brands and content creators using authentic storytelling and new technology.
Luma offers two core services: the influencer marketplace and the full-service creator marketing agency. It will provide creators with access to campaigns and events from regional brands, matching them with with relevant opportunities.
It also feature a exclusive agency-focused interface, to manage influencer collaborations on behalf of clients.
It focuses on purpose driven creators and brands, aiming to be a catalyst for positive change by promoting narratives such as health and wellness, women’s empow