Hisense, the Chinese electronics brand, launched a campaign earlier this month to celebrate its sponsorship of the UEFA Euro 2024 league for the third consecutive year.
Titled ‘Beyond Glory’, the campaign aims to celebrate the brand’s relentless pursuit of excellence, mirroring the dedication of professional footballers aiming to be EURO champions. The latest from the campaign is an ad spot, launched regionally, called ‘Feel Every Moment.’
Hisense aims “to unite footballs fans with cutting-edge technology designed to transform the way viewers experience UEFA EURO 2024™ at home,” said Fazalur Rahman, Regional Marketing Director, Hisense MEA.
The campaign videos integrate Hisense
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