It was only a few years ago that the widespread impression of Saudi Arabia was one that revolved around tradition and stoicism, whereas recent visitors would be met with a kingdom buzzing with youthful energy and digital fluency.
For marketers, the challenge becomes not just reaching young audiences but, more importantly, resonating profoundly with them. With over half the Kingdom’s population under 25, this demographic isn’t just significant in volume; it’s transformative.
In a culture rich with tradition yet rapidly embracing modernity, finding the right mix of innovation and cultural reverence is key to captivating young Saudis.
“Influencer partnerships have become akin to gol
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