Dubai-based street culture festival Sole DXB has launched its ‘making of’ campaign for the 2015 festival, offering a ‘refreshing perspective on street style and Middle Eastern flair’. Sole DXB has collaborated with internationally acclaimed artist Hassan Hajjaj to create a series of vibrant images that embody their shared ethos around art, music, fashion and urban culture. This is intended to offer a window into the cultural melting pot that is Dubai. The film was produced by Hassan Hajjaj at his London studio. The dates of this year’s festival are yet to be announced, but it will be sometime in late November.
Project: The Making of ‘Mr Amine Bendriouich’
Client: Sole DXB
Photographer: Hassan Hajjaj represented by The Third Line
Subject: Amine Bendriouich
Agency: Moloobhoy & Brown
Videographer: Joshua Lawrence
Soundtrack: Dounia by Simo Lagnawi
