This year, we have some of the biggest sporting events in the global calendar taking place – and we have been gearing up for a summer of sports.
The UEFA Euros 2024 are just around the corner, with games kicking off on 14 June. The GCC has always been passionate about football, but with the increased investment from Saudi Arabia in everything from Newcastle United FC to the FIFA World Cup 2034, it could be argued that football has never mattered more in the region.
If that wasn’t enough, the four-year-major sporting event cycle also brings us the Paris Olympic Games and Paralympic Games. Prepare to see brand activations springing up on product promotions, digital and social ads
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