The UK’s tourism offerings are being marketed in Saudi Arabia with a ‘Spilling the Tea on GREAT Britain’ advertising campaign.
Using Arabic-only assets the campaign, which got underway across digital platforms in Saudi Arabia this month drives consumers to VisitBritain’s new Arabic website.
It is designed to inspire visitors from the Kingdom to plan their travel to Britain in 2024 and signpost to the UK’s Electronic Travel Authorisation Scheme for Saudi nationals.
It also sees the launch of a new augmented reality Snapchat lens, featuring 180-degree views of Britain’s countryside and coastal landscapes, to further inspire travel from Saudi Arabia and drive the campaign’s reach and engagement.
VisitBritain CEO Patricia Yates said: “We are delighted to launch this new phase of our major brand campaign in Saudi Arabia, showcasing the breadth of exciting tourism products, experiences and destinations across Britain.”
Saudi Arabia is a very important visitor market for the UK. VisitBritain’s latest forecast predicts 240,000 visits from Saudi Arabia to the UK this year, up 9 per cent on 2019.
It is forecasting that visitors from Saudi Arabia will spend £752 million on their trips to the UK this year, up 20 per cent on 2019.
