Warner Bros. Discovery launched a new platform to help advertisers with better ad-targeting.
The platform, Olli, is the company’s proprietary first-party data platform for its advertising partners.
The platform aims to allow advertisers to plan, activate and measure ad campaigns across WBD’s content library.
The offering aims to simplify media planning and deliver audience solutions. Olli will identify audiences by gathering first-party data through through its direct consumers and users.
Olli will leverage the user bases that that consume content from WBD’s portfolio of brands, including HBO and Max, discovery+, CNN, TNT Sports, Bleacher Report, Food Network, HGTV, OWN: Oprah Wi
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