Saudi Arabia’s F&B industry, including the fine dining segment, has been experiencing significant growth and evolution.
The country has been actively diversifying its economy, reducing its reliance on oil, and investing in various sectors, including tourism and hospitality.
This shift has led to an increased demand for high-quality dining experiences, including fine dining establishments.
Nour Yamout Katanani, Director of Marketing and Communications, Advanced Tastes Holding Group, spoke to Campaign Middle East about the industry’s growth.
What’s the current performance of the fine dining industry in Saudi Arabia, and how are marketing strategies contributing to its success?
The F&B in
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