Atlantis, the Palm’s partnership with Yandex Ads has garnered an impressive reach of over 669,000 and a return on investment of 1,039 per cent.
The collaboration aimed to tap into the growing influx of Russian tourists to Dubai, particularly after Russia emerged as one of the top three countries contributing to Dubai’s international visitor count in 2023.
With an estimated 731,000 Russian visitors by August 2023 and projections indicating further growth in 2024, Atlantis, the Palm seized the opportunity to enhance its visibility on Yandex Search and the Yandex Advertising Network, strategically positioning itself to attract more Russian tourists to its luxurious resort in Dubai.
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