The creator economy has not been immune to the ambient volatility; nevertheless, advertisers’ appetite for influencers keeps on growing. We’ve seen influencer marketing pass through a period of sudden hype and then moments of scepticism to finally emerge as a medium that nearly 84 per cent of advertisers believe drives higher-quality customers than other channels (according to a survey by Influencer Marketing Hub).
If you’re partnering up with influencers amidst all the trends and fads, here are five ‘watchouts’ to consider.
SEPARATING INFLUENCERS FROM THE BRAND’S OVERARCHING MEDIA STRATEGY
It’s time we all acknowledged the media value of influencers as they strive to put
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