The Department of Culture and Tourism – Abu Dhabi has signed a sponsorship deal with the Saudi Arabian Football Federation (SAFF) to become the hosting partner for the 2024 Saudi Super Cup.
The partnership has come into place with the support of SAFF’s marketing and advertising partner, the Saudi Media Company.
The sponsorship deal specifies that the tournament is to be hosted in Abu Dhabi.
The companies have also announced that they will be revealing a new identity for the tournament.
This will include a “fresh” look and “enhanced” branding for the event.
Yasser Almisehal, President of the Saudi Arabian Football Federation, stated, “Sponsorships like these can
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