Every two weeks I run an onboarding session for new joiners to Careem. It’s on a Tuesday afternoon, so by the time I get to them they’ve spent the best part of 2 days in back-to-back sessions on IT systems and procurement processes – I guess the People team thought half an hour with the brand guy to look at some inspirational campaigns and pretty pictures could give some light relief.
The energy when the first slide of the presentation reads ’80 per cent of brands could disappear overnight and no one would care’ might not have been what they were going for. At least in the IT session they got a Macbook Pro.
The reason I start this way is to remind people that whatever fancy brand
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