AlUla has launched its first ever global campaign as it looks to raise brand awareness and increase visitor numbers in a number of key markets.
The global brand campaign is called ‘Forever Revitalising’ and is the most substantial marketing investment AlUla has ever undertaken, highlighting its commitment to opening its doors to the world.
“We are talking to the world in our own voice,” Melanie de Souza, Executive Director of Destination Marketing at the Royal Commission for AlUla (RCU) told Campaign Middle East.
AlUla, often refered to as the world’s largest living museum, is targeting 10 key markets including the UK, Germany, U.S, China, India and Australia. Last year, AlUla
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:AlUla
