Spotify has launched an in-house music consultancy called Aux that will guide brands on how to use music in advertising and pair them with musicians.
Aux offers brands a new way to reach the hundreds of millions of people who stream music, while giving emerging talent new monetization options and creating a new revenue stream for Spotify’s ad business.
It will work directly with brands, either through ongoing partnerships or on one-off projects, said Emma Vaughn, global head of advertising business development and partnerships at Spotify.
“We have a short-term project with a client that’s currently in progress, but we’re already having discussions of what an extension of th
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