Brands will be intentional to build their gaming strategy, at all stages of their communications plans. Gaming journeys will be built and leveraged for the first time, with real-time optimisation and tangible return on investments.
Going long on gaming
We have heard often that brands are expected to take a long strategy position on gaming, in order to see the impact of their investments in the sector. While brands knew that there was something interesting brewing within the gaming space, the truth is that they didn’t have the right vehicles to be allowed into the party.
This was particularly true in times where game publishers were reticent to accept brand monetisation and e-s
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