Marketing technology company Tapper has launched an Ad Protection Suite and has unveiled its revamped brand identity.
Formerly known as itlinks.to, the company offers software to protect advertising budgets from fraud, and tools to help measure campaign performance.
The company says the new name “Tapper” has several attributes that make it appealing.
“From its memorability, to the way it encapsulates action, engagement, and how it connects with technology and modernity. Tapping is a gesture intrinsically connected with modern touchscreen technology,” adds the company.
Tapper introduction of ad protections tools says it’s responding to the rapidly changing marketi
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