Humour is one of key ways brands, influencers and multinational companies can differentiate themselves.
TikTok has released research insights to help brands be more funny and create messaging to resonate with their consumers and target audience on the app.
According to TikTok, there’s a strong connection between comedy and purchase intent for viewers, regardless of which advertiser is using it.
Videos posted to the hashtags #funny and #comedy have six trillion views in the app
30 per cent of TikTok users said humor in creator content was a top motivation for purchase intent
Funny is the top video category that viewers want to see from creators
7 in 10 viewers say ‘ma
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