Heinz has launched a global campaign, ‘The Wait,’ which shows consumers patiently waiting for their condiments before eating.
The effort will run in the U.S., Canada, UK, Chile, France, Brazil and the UAE.
The campaign was created in partnership with Chilean creative agency 1984 with Carat on paid media and Zeno Group on North American PR.The launch includes film, print, digital and out-of-home elements.
It was inspired by a global Toluna survey of 2,706 consumers that found more than two-thirds of diners would rather wait to eat than go without ketchup, with 55 per cent willing to wait even longer for Heinz.
‘The wait’ is part of Heinz’s global campaign ‘It has to be Heinz
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
