Careem Food has revealed its latest film for its 360-digital ‘Dirhams for Delays’ campaign.
Careem’s in-house agency, The Creative Studio, is behind the latest campaign, centred on ‘Imagine getting money whenever someone’s late’.
The company’s memorable, and somewhat controversial, Dirhams for Delays promotion from last summer has returned, where customers are given AED 1 for every minute their food order’s delayed.
The Creative Studio partnered with Bigfoot Films and Chuck Studios for the campaign’s sophomore outing.
The result? An on-screen world where everyone pays for being late.
The creative concept reimagines the all-too-familiar, everyday annoyance of
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