Hyatt has unveiled a new campaign titled ‘Be More Here’ to encourage customers to be more present.
The launch is along the hospitality brand’s expanded loyalty programme which enables members to earn more, have more choice in rewards, and give gift rewards.
New loyalty perks include the ability to earn free nights, enhance a trip through suite upgrades or added experiences and the option to share loyalty perks.
The campaign spans paid media across social, digital and video, Hyatt’s owned social and digital channels, out-of-home placements in travel hubs, airports, and multiple on-property touch points.
‘Be More Here’ focuses on well-being and mindfulness and has partnered with brands such as Headspace and Masterclass.
The partnership with Headspace offers guests on the World of Hyatt app a complimentary sampling of relaxing sounds from a premium collection.
Whilst, the partnership with MasterClass, the streaming platform that educates users on a variety of topics, such as health and wellness, offers curated content to guests at over 350 properties.
Laurie Blair, vice president, global marketing, Hyatt, said: “Our guests have told us that they are looking to be more present and have meaningful experiences when they travel. In trying to fit everything into our busy lives, we tend to sacrifice authentic connections – to loved ones, colleagues, and even ones’ self – resulting in a renewed need to help our guests focus on the here and now,”
