As global brands expand, many are entering the metaverse as a way to engage with customers, market their products and drive revenue.
From luxury fashion houses to leading household brands, companies are using the metaverse to create unique innovative customer experiences.
Companies across the industry are carrying out activations on platforms such as Roblox, Decentraland and Sandbox which are considered as part of the metaverse.
Gucci to Walmart to Gap have launched activations on Roblox, ranging from well-designed virtual pop-up stores to interactive games. Here’s a snapshot at how retailers are using the space:
Lacoste
Lacoste and DRESSX has introduced ten exclusive designs hono
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