In the evolving landscape of digital advertising, brands face a significant challenge—the steep increase in the cost of online advertising post-Covid, particularly on biddable platforms.
This surge is eroding profit margins for many, presenting a formidable obstacle. However, within this challenge lies a strategic opportunity that forward-thinking brands are seizing.
Instead of succumbing passively to the financial pressures of escalating advertising costs, these brands recognise the prospect of redirecting their focus and financial resources from media-centric endeavours toward conversion and retention enhancement.
This paradigm shift not only addresses immediate financial concerns bu
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