Gillette has launched a new global campaign, ‘Hit Reset with Gillette,’ to tap into the gaming community.
It aims to encourage gamers to use its personal care products to shave up after a night of gaming.
Gillette seeks to help consumers look and feel their best through the campaign.
The move could help the brand resonate with the growing number of consumers who enjoy video games while also connecting it to a global esports market expected to reach a revenue of $3.8 billion this year.
As part of the official launch of the campaign, the brand will also partner with global gaming event, The Esports Awards, to feature pre-show content such as ‘Reset with Gillette’, GilletteLabs product i
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