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KFC launches its “world-first anti-UGC campaign”

KFC’s latest campaign for Christmas unexpectedly mocks its audience.

The campaign kicked off with the fast food chain teasing a Kentucky Fried Turkey (KFT), in place of chicken, for Christmas.

The campaign, conceptualised by Mother,  was created in the UK as a response to numerous requests from people on social media every year for turkey offering on Christmas.

The campaign’s messaging seemed to indicate that the brand was going to cave into the requests deliver the people’s requests.

Then, they launched a video for the campaign that put an end to all the questions.

The ad film opens with a view of the KFC kitchen as the cook preps and fries the meat to put together a burger.


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