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How Out of Home is embracing digital innovation

OOH is increasingly being used by marketers for interactive storytelling, says Viola’s Ammar Sharaf

The Out of Home advertising industry is constantly evolving, with new technologies and platforms emerging all the time, presenting a unique opportunity for brands to be creative and reach their target audiences in new and innovative ways.

Creativity is the lifeblood of the advertising industry, and as digitisation becomes the norm, the ability to inspire imagination has taken on new dimensions in both the traditional and digital Out of Home sectors, providing almost unlimited opportunities for creative professionals to push the boundaries and captivate audiences.

In the digital realm, creativity is being unleashed through interactive and immersive experiences, and n


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