Jumeirah, Saadiyat Island Resort announces new sales and marketing appointments

Vivian Trida as Director of Sales & Marketing and Khrystyna Masych as Assistant Digital Marketing Manager will lead the growth of the luxury eco-resort

Jumeirah at Saadiyat Island Resort has announced the appointment of two new sales and marketing experts.

The hotel is Jumeirah Hotels & Resorts’ eco-conscious beachfront resort in Abu Dhabi.

The appointments follow a period of ongoing enhancements for the resorts’ hospitality offering to drive continued growth for the resort on an international, regional and local level.

Vivian Trida takes the lead on the role of Director of Sales & Marketing at Jumeirah at Saadiyat Island Resort.

With over 15 years of experience, insight and knowledge working with luxury hospitality brands in the region, Trida has previously managed the sales front for high profile luxury resorts across the UAE including the rebranding of Emirates Palace as a Mandarin Oriental and Grand Hyatt Dubai on the early years of her career.

In her new role, she will be leading the charge in devising and implementing the commercial strategy across local and international markets with the vision to continue working with destination stakeholders in positioning Abu Dhabi and Saadiyat Island as a luxury destination.

This new appointment marks a return to Jumeirah Group for Trida, who spent three years as Director of Sales Groups – Commercial Cluster from 2018-2021.

Also joining the team in Dubai is Khrystyna Masych, who is appointed as Assistant Digital Marketing Manager.

With five years’ global experience creating successful media campaigns for brands across North America, Asia and Europe, Masych will manage the property’s online paid advertising campaigns, including the strategy, design and implementation, and search engine optimisation

Savino Leone, General Manager at Jumeirah at Saadiyat Island Resort, said: “We have had a very successful year in 2023 to date and are targeting further growth next year, with an evolved offering to welcome even more visitors to our exceptional resort.

“Central to this is our commitment to investing in the best talent to further differentiate our brand experience and meet the ever-evolving needs of our guests. Both Vivian and Khystyna bring a breadth of knowledge and expertise and will be strong assets for Jumeirah at Saadiyat Island Resort as we target continued growth.”