Communications agency Hill & Knowlton has announced a rebrand initiative that marks a return to its original name of Hill & Knowlton.
The new brand features a refreshed visual identity, website and social presence.
The rebrand returns the communications agency to its original name, which was changed to Hill & Knowlton Strategies in 2011 after the company merged with agency Public Strategies.
The rebrand was designed as a collaborative effort from employees, alumni, clients and industry trade partners, according to the agency.
The new visual identity showcases “boldness, modernity and stature”, paying homage to the company’s heritage while moving forward into the future.
“Hill & Knowlton is a category originator, born in 1927. I’ve learned through the years how much our company means to countless clients and alumni who have worked with us to shape their stories and successes at various points in their careers,” said AnnaMaria DeSalva, Global Chairman and CEO .
She describes the significance of the rebrand, “We hope our extended network of colleagues and friends will resonate with the vibrancy and inherent heritage of our renewed brand and with the aspiration it reflects for the future.
“We also intend that it will meaningfully enrich the experience of our employees, as they grow in their professional lives and change the world.”
The company has also said that they will be making key innovation announcements that will mark the next phase of Hill & Knowlton’s journey.
Hill & Knowlton has also introduced new services that aim to address changing client needs.
It launched the H&K Advisory that will offer a combination of corporate strategy and communication solutions for clients. It has also announced new offerings that will advise on geopolitical and policy communications.
It has also launched Global Horizons, a capability that will focus on growth opportunities in Asia, Latin America, Africa and the Gulf.
