It’s safe to assume you’ll hear plenty of talk on sustainability in the GCC in the coming weeks, ahead of the UAE hosting COP28 in late November and December. The enduring challenge is turning all the words into action.
Any commitment to sustainability lasts a good deal longer than a COP conference, and finding lasting and meaningful solutions to complex issues involving climate change and reducing carbon emissions aren’t easy.
As advertisers and marketers, we have a dual responsibility – to get our own organisations’ environmental footprint in order when it comes to emissions-generating campaigns and internal energy use, while also clearly conveying to consumers the�
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